10 reasons to create a website. In our modern world where people spend more and more time online, having a website for a company is no longer a question, but a necessity. Yet there is still a certain percentage of companies that has not yet website, although it is almost as vital as having a phone number. Often it is either lack of time or information, or the domain of the Web is not the teacup owners. In this article, we will give 10 good reasons why every company should create a website, whether start-up or long established.
1. Marketing and Visibility: Attract more customers interested in your products and services
A business website is a marketing tool that can be extremely effective if you know how much benefit. More and more consumers use the Web to find services and products. A website can act both as a platform to attract new customers that walk on the canvas as a platform that helps customers convert people who shop and you hesitate to choose. With a marketing strategy well calculated and a good long-term vision, your business website can become a magnet attracting a constant stream of new customers. Examples of techniques to attract more customers through your website:
Web SEO Quebec
SEO in search engines like Google, Bing and Yahoo
The promotion via social media like Facebook, Google Plus and Twitter
The local listing in Google Maps and Google Places
Paid search with Google AdWords, Bing and Facebook PPC
External links to business directories and the directories
External links to related websites in your industry
2. Brochure scalable and editable online, active 24 hours on 24 and 7 days on 7
A business website is a bit like an online brochure available 24 24, 7 days 7, and accessible from anywhere in the world. It is a door of communication and presentation for you, for who you are and what you are doing. The high flexibility of the Web allows it to evolve and grow over time, the same time as your business evolves and progresses.
The big difference between a website and a brochure or business card is that the website is still there, it can change in a few clicks and it includes lot more possibilities as to its design , functionality and content.
3. Customer Service Platform to provide support and interact with your customers
A website can also become a platform for communication between you and your customers. It is an interactive tool that is right for you, but also for users and customers.
Examples of elements that you can incorporate to communicate with your customers:
Section of frequently asked questions and answers can have your customers
Section with promotions or complementary services and products for your clients
Section to view your availability and schedules
Member area to monitor the client's file or billing
Section support and communication via chat (chat)
Contact area via a form or email
News section to keep your customers aware of your development projects
4. Automate business management capabilities with Web applications
A website can be much more than a showcase: it can be a logistical tool in the operation of your business. It can save you time and make a part of the management and administration. Examples of features that may have a corporate website:
Online booking system (restaurant, activities, events, accommodation ...)
System appointment decision (service company)
Creation system of online store (for trade)
Event calendar system (organizations, activities ...)
Registration system with a complex form (training, administration, schools ...)
Submitting online application system (contract work)
5. Accumulation of information and statistics on the habits, needs and perceptions of your customers
With a website and a good statistics tool like Google Analytics, you can accumulate a lot of information and relevant statistics on your visitors. This information lets you know what they like and what they like within your website, and therefore to change your approach to have a better conversion rate of visitors into customers. An in-depth statistical analysis of your website may enable you to get much information on your market and its demand.
Examples of information you can get by analyzing the statistics of your website:
What are the most popular and most visited pages
How long people stay on each of the different pages
From what page people have contacted you
What was the gateway to your website
What is their navigation route among the different pages on your website
Where your visitors are located
What percentage of visitors leaving your website after a few seconds
What percentage of visitors accessing your website via a phone or tablet
On what terms and in what position you rank in Google
Return on investment specific advertising campaigns for your website
6. Add the correct time to your customers on your products / services and answer comments
More and more consumers are making reviews and ratings on the Internet about their personal experiences and their appreciation of the products that are provided to or professional services they have used. On the other hand, more and more people, before using the services of a company are the ratings of previous consumers on the Web. With a website, you can put forward the positive testimonials and respond to negative feedback. Your website will be the first in Google for your company name (unless you choose a name that is used by another company); so you can bury lowest negative comments, and set the record straight on your prices and schedules. Sometimes there are intermediate sites that emit incorrect information about your company and its activities. With a website, it becomes the reference and reduces potential confusion.
7. Reflect instantly a professional corporate image
A website, by its design, its ergonomics and its content reflects who you are as a company. He just needs to spend a few seconds on your website a user will get an idea and a vision of your business. It was at this time that will determine the first impression you leave to your customers. A website professional looking, beautiful and well made, can instantly give the impression to the user that you are a company that provides a service or product quality. The image is something important for a company and a website can represent the image that we want the customer has the company. Ergonomic Web site with professional design can give the impression that you are a larger and better established company than what you really are, if that's the impression you want to leave.
8. apart from the competition with a unique web design
A website is part of your corporate identity. You can have a concept or a unique design that sets you apart from the competition in your industry. If you have something better, unique and different from your competitors in your website, you démarquerez and you will attract more clients through it. This may be your website design, functionality, ergonomics, its concept ... The aim is to be different and to have a concept that is associated with your corporate identity. A website can reflect who you are in the world of web and you will find a place of your own.
9. Economical: Investment lot more cost effective than other advertising mediums of
A website, unlike print, radio or television, is economic. You can even accurately measure the ROI of everything you are doing. And there is something in the hands: it's not being distributed as a promotion, which ends and must be restarted for you to attract new customers. A website, if well done and well referenced, offers a very attractive price-performance ratio compared to other advertising mediums.
10. Long-term assets for your business, which gains value with time and Web traffic
A website is part of your business assets; it has a certain value. And the more time passes, a website becomes more valuable. Over time, with good development strategy, it can only get better. This is an investment, not an expense because a website needs to bring in more than it costs. If you sell your business with a website well and that generates a lot of traffic, this can only increase the value of your business.
Closing
I hope this article has helped you to understand some of the benefits that may create a website for your business, and that you will also be allowed to consider this issue from a different perspective. What do you think? Do you use all the possibilities provided by your business website?
